whystuffsucks.comTechnology Strategy 101: Why It Doesn’t Have to Suck at

All Marketing Blog Keynote Speaker Books Consulting SEO Consultant Quality Link Building SEO Strategist Needs? Coaching Industries B2B SEO Manufacturing SEO Enterprise SEO Ecommerce SEO SEO for Startups SaaS SEO About & Videos Meet Miles About Why Stuff Sucks Videos 18 Templates/Worksheets Digital Transformation Hire/Contact Menu Marketing Blog Keynote Speaker Books Consulting SEO Consultant Quality Link Building SEO Strategist Needs? Coaching Industries B2B SEO Manufacturing SEO Enterprise SEO Ecommerce SEO SEO for Startups SaaS SEO About & Videos Meet Miles About Why Stuff Sucks Videos 18 Templates/Worksheets Digital Transformation Hire/Contact Marketing Blog 18 Templates/Worksheets Hire/Contact Menu Marketing Blog 18 Templates/Worksheets Hire/Contact Keynote Speaker Books Consulting SEO Consulting Quality Link Building SEO Strategist Needs? Coaching Industries B2B SEO Manufacturing SEO Enterprise SEO Ecommerce SEO SEO for Startups SaaS SEO About & Videos Meet Miles Marketing Blog About Why Stuff Sucks Videos 18 Templates/Worksheets Digital Transformation Menu Keynote Speaker Books Consulting SEO Consulting Quality Link Building SEO Strategist Needs? Coaching Industries B2B SEO Manufacturing SEO Enterprise SEO Ecommerce SEO SEO for Startups SaaS SEO About & Videos Meet Miles Marketing Blog About Why Stuff Sucks Videos 18 Templates/Worksheets Digital Transformation Implementing Technology Strategy that Actually Works Watch Video why stuff Sucks Implementing Digital & Tech Strategies that Actually Suck Grow Leads & Sales! words of professional copywriting 0 + Live Violin Performances & Compositions 0 + leads generated for clients 0 + SEO visitors for clients 0 + Best-selling books (Why Stuff Sucks™ series) 0 Stay Ahead Curve & Get Your Technology Strategy in Order Let’s be honest, most things in business are getting more complex due to the increase of technology. In fact, the pace of that change sucks. Building a customer base, keeping up with the latest trends in technology, surviving recessions or pandemics and fending off any other threat to your productivity, effectiveness, or success. Suckity. Suck. Sucks. Are we like dinosaurs doomed to have our company or career become extinct? I’m here to tell you that digital strategy doesn’t have to suck. There are ways to enjoy the day-to-day drinking from the information fire hose so that you don’t have to down a fifth of pepto during the day or a bottle of melatonin just to sleep at night! Why Stuff Sucks® exists to ensure your skills don’t become extinct technologically. As a conference keynote speaker, marketing coach , and SEO consultant , I am the ideal guide for your journey, having been a trailblazer in the fields of tech and digital marketing. With my help, you will: Approach new technological changes with confidence, rather than sheer panic Manage millions of dollars in marketing/technology budgets without losing any sleep 2X, 3X, or 4X your website traffic, qualified leads, & revenues Transplant technology successes across a variety of industries Scale the newest tech hacks with poise Continuously deliver superior business growth 3 Options to Engage Me Learning to understand and implement continually changing technology is not as intimidating as you think. Rather than allowing ourselves to be terrified, focusing that energy on solutions will allow us to shift from paralysis to business and career success. I simplify the complexities of information technology strategy and regularly witness the light bulb of understanding” go off for others. I can do the same for you, and as a result, you’ll see your awareness increase, your technology dollars go further, and your business become more successful. I’ve Been Featured in Your 3 Options to Engage Miles SEO Consulting Sales Coaching for Independent Consultants Keynote Speaker Why Stuff Sucks™ in Print, Ebook & Audio Why Leadership Sucks ™: Volume One Why Career Advice Sucks ™ Why Leadership Sucks ™: Volume Two Supercharged Technology Strategy for Companies of All Sizes Technology isn’t something that you hand off to your IT department and forget about until something breaks. It’s the leading driver of evolution in the business world, which is why you can’t ignore it. As you’ve read, most of the companies that didn’t take technology seriously fell by the wayside. You want to be more like LEGO than Blockbuster . It’s imperative to be forward-thinking to stay one step ahead. Tech trends are ever-changing and evolving, so you need to remain vigilant. If you want to incorporate a winning digital strategy at your company, you’ve come to the right place. The right approach can significantly increase your business growth. If you want to undergo a positive digital transformation, let’s get to it. Which Section Do You Want To Read First? What is Technology Strategy & Why is it Important? 5 Bankable Benefits of a Technology Strategy 5 Effective Steps to Develop a Top-notch Technology Strategy 3 Relevant Examples of Successful Technology Strategy in Practice What is Technology Strategy & Why is it Important? A technology strategy is an overall business plan focusing on how your company will use tech to achieve its business goals. It should also include a forecast of any significant technological changes in the next 3 to 5 years. Your plan should include realistic goals, reliable tactics, and a timeline . The idea is to keep your business one step ahead of the curve regarding technology . There are countless examples of this happening in the past. A great example is when Netflix offered to partner with Blockbuster. To Blockbuster’s CEO, the idea was preposterous. His technology company was on top of the world, and he had no reason to partner with the competition. You know the rest. Netflix took over the world, and Blockbuster is now a distant memory . They failed to adapt to emerging technology, and it cost them their business. That’s why a technology strategy is so crucial for your organization’s survival. A robust plan will allow you to roll with the punches and adapt to new changes in technology. 5 Bankable Benefits of a Technology Strategy Does your company have a tech strategy in place? If so, does it stretch beyond one year? If not, then you’re missing out on what a long-term plan can do for you. A short-term strategy tends to only focus on the technology side of things. In other words, it’s all about strategy implementation at your organization. That’s great, but it’s only one side of the coin . You’ll need to have long-term technology strategies that align with your overall goals. A proper technology strategy unites your tech and business strategies together . While few companies implement long-term technology strategies, you should follow this path and enjoy numerous other benefits, such as the 5 I’ve compiled here. 1. Aligns Business Strategy, Objectives, & Goals to Customer Needs Remember, you don’t want to isolate your IT department. Instead, include them in your major business decisions. Once you’re all on the same page, you’ll enjoy better performance across the board . It makes sense if you think about it; business units should work toward common goals . That leads to a boost in efficiency, consistency, and agility. So if you have communication barriers between your IT department and the rest of your company – it’s time to take a sledgehammer to those walls. Also, better alignment will help you fulfill customer needs quickly. If customers complain about a particular issue, your technology department may have the solution. Once you align IT with the rest of the organization, you’ll be firing on all cylinders. 2. Builds Noteworthy Long-term Results You Can Measure A proper corporate strategy focuses on the long-term, building actual results. I can’t say it enough; you need to try to anticipate the future with your business strategy. When forecasting, you need to look at market trends and your competitors . You should try to predict evolutions...